Digital marketing consists of moving parts. This is a marketing technique that has the ability to improve visibility along with increasing organic traffic using SEO techniques and strategies. These are the only way that can offer an unmatched social media presence. Marketing automation is a great way as it can save a lot of time along with offering personalized engagement. PPC management means jumping the line on SERPs. These are the moving parts, including the several others that keep on changing as the new techniques and technologies are continuously changing. This is the reason why it always keeps the marketing experts on their toes. Make sure you choose the digital marketing agency in Kolkata to get the best outcome.
We all know what worked back in 2019 might not be the same in 2021 and therefore, to offer the top results to clients, staying abreast with the changing trend is a need. As we are about to enter the new decade along with tech continuing to grow and change, today we will focus on sharing the latest digital marketing trend that you can expect to see in the coming year of 2021.
Check the Digital Marketing Trends of 2021
Digital marketing agency in Kolkata: No click Searches
Most of the time, when you have any question, you type that on Google and then hit the Enter button. Then you will click on the link that offers you the best and relevant answers and information you require.
There are times when you can find the answers are available in a paragraph on top of the page. Such boxes are known as Position Zero in the search engine results, which generally come with the image along with the information that you are looking for. Since you have already got the answer to your question, you will no longer find the need to click on any article. This is known as the “no-click searches.”
Google and the other search engines offer this to help people find quick answers and save time.
Therefore for the business owners who are looking forward to attracting a large number of visitors to the website, watching them at the end can be frustrating. Google is probably offering the customers answers, which is not always bad news. If your content has a section that can be shown in such boxed, Google will show it, and it shows that your website can be valuable for you.
No search boxes are undeniably beneficial for the readers along with the search engine company, but they can easily be used by websites for their advantage.
Local Listing
For businesses that are operating at the local level like the veterinary clinic or plumbing agency, Google My Business Listing is crucial. This offer proper information along with help to establish your business in your area.
When you have geographically defined your service with the Google My Business listing, you actually took a good step to show in the searches that are made with “near me.” This can also become helpful for the customers to learn in detail about the business. This is a great technique to help your potential customers take a look at the address, ratings, open hours, and phone number.
To make sure that your business information is properly displayed, you need to make sure that you keep it updated. The advantages of business verification include:
Managing business information like Maps. Google products and search
Business verification offers trust and reputation to customers.
Fewer chances of fraud events
Digital marketing agency in Kolkata: Voice Search
In today’s date, with more digital assistants available to help people, marketing techniques need to pay attention to this part. Some of the most common names are Siri, Cortana, and Alexa has become a part of us. With voice search becoming more popular both on phones and homes, it has led to the shifting of significant keywords.
You can think about the times we type something to search in Google is a lot different from Alexa. For example, someone who is in search of an Indian restaurant near them will write “Indian Restaurant and then the place,” but when they ask Cortana, they will mostly ask, “Where do I find the Indian restaurant close to my location?” or “ which is the closest Indian restaurant?”
Therefore when you choose different keywords compared to when you do a voice search. Therefore when you optimize for voice search, you improve your website’s visibility.
Visual Search
Days are gone when people had to write information on Google as the recent era is more of uploading images and getting details about it. Like if someone is uploading an image of a plant, search returns are like species information. The introduction of Pinterest Lebns, Google Lens, along with others, have given rise to visual searches.
If you are thinking about how you can leverage the potential of voice search? All you need is to make sure that you include high-end imaging with proper keywords, an introduction. This way, you can get the benefit from visual searches.
Make sure you also consider the following things:
When you have the sitemap of the images, it improves the chances of getting discovered by popular search engines.
Using descriptive filenames while uploading them to your website can become valuable.
Use ALT TAGS for the images.
Digital marketing agency in Kolkata: Online Reviews
As we all know that online reviews have the ability to make or break business capabilities. It can easily break the potential of a website to attract new customers. While there are companies that can talk about their products, there are also some customers who offer unbiased and real reviews. More reviews coming from genuine sources create a reputed image in the markets and ensure making your business unique.
The reviews offer through Google My Busines have more importance. Some other trusted sources are again there that can help to get genuine customers. Google Business Listing is one of them that can help to meet the SERP requirements.
Bottom Line
With every passing year, new trends are emerging – some of them are really useful to us while others might not. So make sure that you hire the best digital marketing agency in Kolkata to acquire the best results using these top trends.