If you consider having a look at the recent market condition, you must have seen that data-driven marketing. Voice search and artificial intelligence are some of the most amazing concepts that did not find much integration in reality until now when these are some of the most innovative marketing trends that can become helpful for business owners. The evolving area requires every business to choose the best digital marketing agency in Kolkata.
And why these concepts will not take their turn? Eventually, all you need is to remain competitive even in today’s competitive landscape. And to do so, you need to have the ability to adapt to the evolving changes. Just as it has been mentioned by Brain Solis:
“Every business is somewhere or the other, a victim of Digital Darwinism. With the constant evolution of the behavior among the consumers along with technology and society, businesses are being constantly threatened. This is because digital Darwinism does not believe in discriminating.”
Do not mistake the fact that we are living in a time when technology marketing is moving faster along it is becoming harder to predict the behavior and interest of customers, there is no scope of making guesses. The same old procedure that has been working since ancient times, will not work forever.
AI:
If you have not yet understood it, you must put your heads up and understand the need and dominance of AI. In the coming days, this is sure to become the heart of the global industry and businesses.
Just a few years back, the analysis made by Gartner predicted that AI technology is going to become persuasive by 2020 in every new service and product.
As per Techgrabyte:
“AI is a huge commercial opportunity for the industries, nations, and companies over the coming decades. This will have the significant importance of increasing the global GDO by 14% by 2030. This means the businesses who still have not emphasized are going to miss out on the advantages.”
What can be the reasons for implementing AI in business:
Source: Reasons for adopting AI
AI has the amazing potential of understanding search patterns and customer behavior. They can make use of the data from the social platforms that can help businesses to check the way customers are finding services and products.
This is going to become the driving force behind several services. This is recently implemented in certain areas like:
Email personalization
Product recommendations
Basic communication
Content creation
Ecommerce transactions
If you take content creation for example rather than guessing the AI can be of great benefit. You don’t have to guess the sub-topics as the AI is there to serve your needs. The way AI can help is actually beneficial in terms of getting a proper ranking.
Businesses who are implementing AI can find themselves able to cut the staffing costs along with accelerating the growth. You will actually be able to get an edge over competitors.
Remember it is not easy to execute and hence, you will need to choose an agency that offers digital marketing services in Kolkata.
Programmatic Advertising:
Programmatic Advertising is something that means making use of AI for automating ad buying in order to target specific audiences. Real-time bidding is the kind of programmatic ad buying. You can consider this to be faster and more efficient when it comes to lowering customer costs and higher conversions.
This is actually changing the entire face of digital advertising in a smooth manner. As per the eMarketer, 86.2% of the digital display ads will get programmatic.
Chatbots:
Chatbots play a crucial role in digital marketing especially when you are standing in 2021. This is an AI-based technology that makes use of instant messaging so that you can chat in real-time irrespective of the time it is.
As per the survey, you can find that:
85% of the customer service are powered by chatbots
Some of the major benefits of using chatbots include instant responses for inquiries, round-the-clock services, and the ability to answer simple questions.
Chatbots are more intelligent than humans:
There are many customers who choose to interact with the chatbots as they seem to be more responsive and offer prompt answers that can become effective for people. These are some of the virtual assistants that can offer amazing assistants by surpassing expectations. This again means that you can be able to focus on other crucial tasks.
There are several brands that have already started making use of chatbot technology. One of the most common examples is Lyft where the chatbots offer your information of the current location of yours to your driver.
Customers have to just use the app and choose the ride type. Make a request once selected and then track the location of the car. You can send the estimated time of arrival to friends and make the payment.
Conversational marketing:
With the many talks coming about chatbots, the reality is the marketing is clearer and it’s conversational. This is because people are looking forward to it that way and hence the brands are reacting. As most of the consumers which are as big as 82% want an immediate response.
Conversational marketing can be a great choice as it facilitates real-time, one on one connection between the customers and marketers.
Unlike the other traditional forms of marketing, this market is now available in different channels which allows brands to meet the needs of customers: in different platforms, tines, and devices.
Eventually, the goal of this marketing is to improve the user experience via feedback which actually fosters loyalty and engagement. Getting in touch with the top agency offering digital marketing services in Kolkata can be a lot beneficial.
Personalization:
If you are looking forward to outshining in 2021, there is always a need for personalization. The time has arrived when you cannot opt for one choice for all as you need to focus on personalized products, emails, content, and everything related to acquiring clients.
Find out some of the personalization stats:
90% of the businesses claim that their customers find personalization to be more appealing
80% of people have to say that they are more intrigued to make business with companies that offer a personalized experience
63% of the consumers are annoyed with the ad blasts
Video marketing:
Even when video marketing has not taken its full form, it can be easily predicted that video marketing is going to be in the trend in the next 5 to 10years. Even in 2021, this makes a valuable inclusion.
Have a look at the numbers to find in detail:
52% of consumers have to say that when they watch product videos, it injects confidence to make the online purchasing decisions
65% of the executives will visit the website and 39% directly will call after watching the video
70% of the consumers have to say that they share the brand’s video
72% of the businesses have to say that video marketing has a direct impact on the conversion rate
Since video enhances learning, it has become a major way of marketing services and products.
It is not just YouTube, but there are several other ways of video marketing that can help you to share your videos. Some of the best examples include Instagram, LinkedIn, or Facebook.
One of the most common issues that marketers are facing in recent years is the growing importance of mobile devices. Reading the long sales pages can be difficult but watching a video that offers the same information can become simpler for people to understand the message that you are aiming to convey.
Influencer marketing:
Influencer marketer is mostly like a word-of-mouth type market that pays attention to making use of the key leads for amplifying the brand messages to the larger scale. It can be highly beneficial in spreading your business’s words on social channels.
As influencer marketing is said and felt like to be more authentic compared to corporate advertising:
63% of the consumers trust the opinions offered by the influencers about the products even more than what the brands have to say about them
58% of people bought products just because they have found their influencers to have great opinions.
Voice Search:
Even when we are not accustomed to voice search completely but in the coming days when voice search is going to grab the market. If you are willing to become a part of the giants in 2021 you have to start considering voice search.
Consider having a look at these numbers:
50% of the entire searches are going to be made by using voice
Voice shipping is set to jump to a huge $40 billion by the next year
Voice search has a major role to play when it comes to offering relevant information.
Bottom Line:
So, this is all and these are some of the most common marketing trends that you just cannot ignore in 2021.
If you are into digital marketing, you must get accustomed to the changes as this is the most common demand for this job. Make sure to choose the top digital marketing agency in Kolkata that has the knowledge of digital marketing trends and tactics to be able to execute properly.