Your landing on this page is an indication that you are trying to engage customers to your agency. No doubt working with the best digital marketing agency in Kolkata can aid you in gaining quality traffic. Even when it will be time taking, the long-lasting outcomes will be highly appreciable. However, make sure you are making comprehensive research about the agency before hiring them.

If this is the very first time you are moving ahead to finding a great digital marketing agency in Kolkata to outsource your work, you must have a look into these details. This can provide you with clues about an SEO agency and what to look for.

When you find an SEO agency for your needs, it is undeniably great but before that, you need to have knowledge if the marketers are taking the right steps to meet the needs of 2021.

They need To Focus more On the Search Engines Ranks: A Big Red Flag

The prime objective of Search Engine Optimization is the make strategies for business expansion so that your customers are able to find your business on the Search Engines. When mentioning “Search Engine”, everyone is aware that Google is the Godfather and that way, businesses need to work by choosing keywords that suit your business.

Therefore, the agency you are choosing needs to have a comprehensive discussion for generating leads to improve the ROI.

You always need to fathom the need for ranking – which is to improve the leads and conversion. So, if you are not getting any sales, what is the meaning of getting the top ranks? Simple, nothing!

As Google’s latest words, “Page Experience Signal is going to be a major factor as it is all about the way users are perceiving the experience of web page interaction. Websites should be more focused on optimizing for these verticals as it will offer a nice delightful experience to users irrespective of the web surfaces and browsers. We think that this will make a better contribution to the success of businesses as it will lead to more customer engagement.”

So, which website is going to rank on the top of the SERPs?

You might be able to make an easy guess.

Sites with more backlinks? Or optimized page code?

Maybe none of these but just the websites that have been developed and designed from the customers’ perspective. Google will rank those websites that have everything that a user will look for.

No Well-thought Content Strategy for Your Website: A Big Red Flag

When you are moving ahead to get the website ranked, your website must have information that will guide the users. If the agency has focused on writing to please Google by using keyword-stuffed content, it is a big red flag.

Search Engine optimization with a powerful content marketing strategy can yield fantastic results – but only when it is done correctly.

If it is a legit company, it would definitely have its unique content marketing strategies. An agency that has experience in handling marketing on the popular search engine will pay more attention to the content strategy instead of focusing on the backlinks.

They concentrate on link building and not on link earning: A Big Red Flag

The very first thing is strong links that are available on websites that have high authority are still considered can improve the trust factor of any business website. On the other hand, you must know that Google does not allow link exchange, link schemes that are poor, and link purchasing.

According to Google, Websites need to be more focused on creating unique and relevant content to improve their popularity. This way, other websites will start creating quality links relevant to your website.

Google would love the website that prefers link earning over link building.

Therefore, make sure that the digital marketing agency in Kolkata has an unbreakable link earning strategy.

The Agency Does not focus on Technical matters: A Big Red Flag

Gone are the days when SEO was all about building backlinks and creating keyword-stuffed content.

Today, Google has upgraded and so as the website owners. Therefore, these days for an effective result, you need to pay attention to the three most promising factor of SEO which includes off-page, on-page, and technical SEO.

An agency that is accustomed to these things is definitely not a great choice and a red flag. Legit SEO agency understands the need for delivering results by taking effective steps.

The SEO agency does not reveal their approach: A Big Red Flag

The very first thing that being the owner and looking forward to outsourcing your work is to ask a lot of questions.

Since it is your website, you certainly have all the rights in the world to know about the steps that the agency is taking for your website marketing – as you simply don’t want to ruin anything that took years to build.

The digital marketing services in Kolkata offered by the best agency will include the proper elaboration of the techniques and upon permission, they should move ahead to implementation.

A good agency will always look forward to making a great relationship with their customers, which is indeed great but when the agency isn’t much attentive to answering you, it is always recommended to not consider them.

Bottom Line:

There are a huge number of SEO companies available in the market and this has made choosing a difficult task. The above mentioned are some effective techniques and tips for finding an agency that deserves your time and effort.

We hope the provided information will guide you in finding the best digital marketing agency in Kolkata.